For your dog

Safe, easy and effective dental care for your dog

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For your cat

Safe, easy and effective dental care for your cat

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For you

100% natural dental care for your teeth and gum

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100% natural, organic and unique ingredient - A.N ProDen®

The unique ingredient in ProDen PlaqueOff® - A.N ProDen® - is a 100% natural and organic seaweed, sustainably harvested from specially selected locations in the fresh, cold North Atlantic waters off the Scandinavian coastline— one of the purest habitats on earth. Being exposed to these extreme environmental conditions and processed in a unique, specially developed process, it naturally develops and achieve the highest quality and maximum effect, making it safe and healthy for your pet.


the pet life

Being a pet parent is not always easy- here you can read all about the different stages in a pets life, from puppy or kitten to senior age. Discover the best way to take care of your pet's dental health or learn how to groom, and much more. All you need for a healthy lifestyle.

More pet life

Ensuring Holiday Pet Safety: Protecting Your Furry Friends During Festive Seasons

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The Hidden Dangers of Untreated Plaque and Dental Disease in Cats

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Understanding and Managing Plaque in Dogs: A Guide for Pet Parents

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The Ultimate Guide to Brushing Your Dog’s Teeth for Health and Happiness

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Navigating the Back-to-School Season: Ensuring Your Dogs’ Well-Being

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our segments

Stiff joints, plaque- and tartar formation, bad breath or stomach aches? Our high quality products help you take care of your pet's needs in a safe and easy way, all in the comfort of your own home- daily and throughout life.