the pet life

Being a pet parent is not always easy- here you can read all about the different stages in a pets life, from puppy or kitten to senior age. Discover the best way to take care of your pet's dental health or learn how to groom, and much more. All you need for a healthy lifestyle.

More pet life

Pet Dental Month – Does your dog have bad breath?

Read more

Pet Dental Month – Cats can get bad breath too!

Read more

Why does my pet have oral hygiene issues?

Read more

100% natural, organic and unique ingredient - A.N ProDen®

The unique ingredient in ProDen PlaqueOff┬« - A.N ProDen┬« - is a 100% natural and organic seaweed, sustainably harvested from specially selected locations in the fresh, cold North Atlantic waters off the Scandinavian coastlineÔÇö one of the purest habitats on earth. Being exposed to these extreme environmental conditions and processed in a unique, specially developed process, it naturally develops and achieve the highest quality and maximum effect, making it safe and healthy for your pet.

For your dog

Safe, easy and effective dental care for your dog

Read more

For your cat

Safe, easy and effective dental care for your cat

Read more

For you

100% natural dental care for your teeth and gum

Read more


our segments

Stiff joints, plaque- and tartar formation, bad breath or stomach aches? Our high quality products help you take care of your pet's needs in a safe and easy way, all in the comfort of your own home- daily and throughout life.