What is A.N. ProDen®?

The Science Behind ProDen PlaqueOff®

The key active ingredient in ProDen PlaqueOff® is A.N. ProDen® – a unique, 100% natural seaweed (Ascophyllum nodosum), from which “A.N.” is derived. This specific seaweed is sustainably harvested from carefully selected locations along the Scandinavian coastline, one of the world’s cleanest marine environments.

Thanks to its exposure to cold, nutrient-rich North Atlantic waters, Ascophyllum nodosum develops powerful natural compounds that help support oral health. Through a proprietary and carefully refined process, A.N. ProDen® is optimised to ensure maximum bioavailability and effectiveness.

The efficacy of A.N. ProDen® has been demonstrated in several clinical studies on products containing this seaweed. Across all studies, significant reductions in plaque and tartar, along with improved breath freshness, were observed. These results confirm that the A.N. ProDen® ingredient – the common active component in every ProDen PlaqueOff® product – is responsible for these proven oral care benefits.

A.N. ProDen® works systemically through saliva, helping to soften and reduce existing plaque and tartar while preventing new build-up. Its natural composition makes it a safe, effective, and effortless way to support long-term oral health for both humans and animals.

The discovery behind A.N. ProDen® dates back to the 1970s, when Swedish dentist Dr Sune Wikner noticed that one of his patients, who had previously suffered from chronic tartar formation, suddenly showed remarkable oral improvement. After some investigation, he traced the change to the patient’s diet, a certain type of seaweed regularly consumed, which would later become the foundation of Swedencare’s story.