Why Cats Love Lickable Treats
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Cats can be notoriously selective when it comes to food and supplements. That’s why lickable treats have quickly become a favourite among cat parents, they combine the joy of treat time with the reassurance of something good for your cat.
What are lickable cat treats?
- Lickable treats are soft, creamy snacks served straight from a pouch or spoon, designed to appeal even to the fussiest eaters. Their smooth texture and rich aroma make them especially enticing for cats who might turn down dry or crunchy foods.
As many as half of all cat owners give treats daily, and taste and palatability consistently rank as the most important factors when choosing one. Today, more and more cat parents are turning to lickable treats as a fun, fuss-free way to show affection and care. By choosing healthier lickable treats made with quality ingredients and functional benefits, cat parents can turn an everyday treat into one that also supports long-term wellbeing.
Why Cats Can’t Resist Creamy Treats
Cats are sensory eaters, guided as much by smell and texture as by taste. Their taste buds are far less sensitive to sweetness than ours, but they have a highly developed sense of smell and a preference for rich, savoury flavours. That’s why a smooth, aromatic treat with a creamy texture feels so satisfying — it closely mimics the moisture and mouthfeel of their natural diet. For cats who tend to turn down dry kibble or tablets, these soft, savoury textures offer comfort and familiarity.
But it’s not just about flavour. Treats also:
• Create a positive emotional bond between cat and owner. A majority of cat parents give treats mainly to show affection.
• Offer an easy way to give supplements or nutrients, especially for fussy eaters who turn up their noses at anything unfamiliar.
• Fit naturally into a cat’s routine, whether served from a pouch or mixed with food.
From Treat to Health Boost
Giving treats isn’t just about indulgence, it’s also a moment of connection and care. And since over 50% of cats receive treats daily, choosing healthier options can make a real difference in their long-term wellbeing.
A healthy, lickable treat offers the best of both worlds:
- Enjoyment and nutrition.
- Low in calories, suitable for daily use.
- Made with real, high-quality ingredients instead of artificial flavours or fillers.
Unlike sugary or high-fat snacks, healthy lickable treats can support everything from hydration to oral hygiene, depending on their formula. That’s why many cat parents are now looking for functional treats that contribute to their cat’s health, not just please their taste buds.
FAQ: Lickable Treats for Cats
Cats can be picky due to their highly developed senses of taste and smell. They often prefer familiar textures and aromas. That’s why lickable treats, which mimic wet food, tend to be more appealing.
Yes, in moderation. Choose products made with natural ingredients, real protein, and minimal additives. Many modern lickable treats also offer functional benefits, such as supporting oral hygiene or hydration.
Absolutely, as long as they’re low in calories and made with high-quality ingredients. They can even be used to give supplements or disguise medication for fussy eaters.
A treat is usually given for pleasure or bonding, while a supplement provides a specific health benefit (for example, dental care or joint support). Some products combine both in one.